If 50 shades of gray is too surprising for you, consider this: there are over 150 shades of white. Why so many? Each white has an undertone, a subtle hint of color that transforms its character. We’re thrilled to introduce our new 'Shades of White' collection, featuring an array of whites that go beyond the classic. From warm ivory to vintage white, our collection offers a spectrum of different shades of white. Discover how these nuanced shades can redefine your wardrobe, adding depth and freshness to every look. 

Introducing the Shades of White Collection

Our world of white has expanded with a fresh chapter in our all-white story. The 'Shades of White' Collection is a bold statement for the man who carved his own path. This collection, infused with the luxe ease of resort living, showcases a spectrum of white hues, each reflecting a unique mood and style.

Picture this: sun-drenched terraces and sea breezes whispering tales of distant shores. This is the essence of our new collection. From the cool tones of morning mist to the warm hues of sunlit beaches, these different shades of white are for those who live life on their own terms.

What Is The Collection About?

The "Shades of White" Collection isn’t just about clothing; it’s about embracing a lifestyle. Featuring drop-shoulder silhouettes and breezy fabrics, each piece is crafted for effortless sophistication. Whether exploring vibrant Morocco or basking in Malibu, our shades of white offer unparalleled style and comfort. Discover how each shade can elevate your wardrobe and enhance every moment, making every day a celebration of refined elegance.

Let's Explore Our Different Shades Of White:

Ecru:

The first colour from our shades of white is Ecru. Ecru is a wonderfully adaptable shade of white, often described as a light, grayish-yellow, or cream. Its versatility allows it to shift between warm and cool tones based on surrounding colors and lighting conditions. Derived from the French term "écru," meaning "raw" or "unbleached," ecru reflects its natural, earthy essence. This subtle hue is frequently linked with the color of unbleached linen or silk, lending it a timeless and classic appeal. 

Taupe :

Taupe is a color that lies between brown and gray, often described as a muted, earthy shade. Its unique hue is typically a light-to-medium brown with a hint of gray, making it a sophisticated choice that pairs well with all shades of white. As a neutral color, taupe doesn’t lean towards warm or cool tones, providing a balanced backdrop that complements various other colors. Its value can range from light to dark, depending on the specific shade, and its timeless appeal ensures it remains stylish across different seasons. 

Moonlit White:

Moonlit White is a soft, ethereal shade of white that evokes the serene glow of the moon. This delicate hue is slightly cooler than pure white, with subtle undertones of gray or blue. It offers a calming and calm tone, creating a peaceful atmosphere in any space. With its light value and luminous quality, Moonlit White stands out among the various shades of white. Its popularity stems from its ability to enhance a modern aesthetic. 

Whispering Taupe:

Whispering Taupe is a soft, muted shade of taupe that evokes a sense of quiet and subtlety. Its delicate hue blends hints of gray and brown, creating a soothing and understated color. While primarily a taupe, its gentle tone complements all shades of white. This nuanced shade seamlessly integrates with both traditional and modern aesthetics. 

Vintage White:

This hue is often described as creamy or off-white, featuring subtle undertones of yellow or beige. Unlike pure white, Vintage White carries a lived-in quality that imparts character and charm to any space or project. Its warm tone and slightly off-white hue create a nostalgic ambiance, making it a favored choice for those seeking to add warmth to their look. 

Pumice White:

Pumice White is a soft, neutral shade of white with a slight gray undertone. Named after pumice stone, a volcanic rock known for its porous texture, this color embodies an earthy quality that sets it apart from pure white. The subtle gray undertone lends Pumice White a refined, understated charm that complements a wide range of design styles. As one of the versatile shades of white, it provides a balanced backdrop that harmonizes well with both warm and cool tones.

Bone White:

Bone White is a soft, warm shade of white with a subtle beige or cream undertone. Named after the natural color of animal bones, which often exhibit a slightly yellowish or brownish tint, Bone White carries a natural and earthy quality. This unique undertone sets it apart from pure white, adding depth and warmth to any space. As one of the many shades of white, Bone White offers a rich, organic touch that blends effortlessly with various color schemes and design elements. 

Soft Fawn

Fawn is a light, yellowish-tan color that resembles the gentle hue of a young deer. Soft Fawn is a muted, neutral shade of brown with subtle hints of beige or tan, offering a warm, inviting quality. This delicate tone, with its subtle undertone of yellow or orange, brings a touch of warmth and versatility to various design applications. As a complementary color, Soft Fawn pairs beautifully with all shades of white, enhancing its neutral appeal and creating a harmonious balance in any look. 

OG White:

Natural White is the timeless, go-to shade that exudes effortless charm. It has a clean, pure appearance without any strong undertones. Its neutral base allows it to fit seamlessly into any wardrobe or space. Natural White embodies the beauty of minimalism—its crisp yet soft look can brighten up any look. 

Ivory:

Ivory is a soft, creamy white with a subtle yellow undertone, named after the natural hue of elephant tusks. This warm, elegant shade has a timeless appeal, making it a favorite in both fashion and interior design. Ivory’s gentle, creamy tone creates a sense of warmth and sophistication, offering a more muted alternative to stark white. 

Soft Biscuit:

Soft biscuit is a gentle, neutral brown with a whisper of beige or cream, reminiscent of a freshly baked biscuit. Its warm and inviting hue brings a sense of comfort and coziness, perfect for adding subtle sophistication to any space or ensemble. With its understated tone, soft biscuit pairs beautifully with both warm and cool shades