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India’s first all-white lifestyle brand

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White outfit
Linen shirt
Bottomwear

Welcome to the

Kingdom of White

We eat, sleep, and dream in white.
And we don’t just make it, we curate India’s largest collection of it.

Every piece you see here is crafted by people who don’t settle for anything less than perfect.

Shop by Category

Shirts_-F
Elegant White Bottoms for Everyday Wear
Premium Linen Clothing Collection
Shop Premium Layering Essentials
Kingdom of White Kurta Collection
Shop Premium Tees
Premium White Clothing Collection

We may be biased, but these men aren't.

“

Honestly, I haven’t seen another brand that does only white. Everything feels thought through from the fabric, the fit, even the buttons. Just clean and solid.

”
Karthik Nair
Product Manager, Bengaluru
“

I wear only white, literally. Finding a brand that gives this much variety in just white? Didn’t think that was possible. Finally feels like someone gets it.

”
Rohan Mehta
Consultant, Mumbai
“

Their Egyptian Giza cotton shirts hit different. You can feel the quality the second you wear it. Soft, crisp, and still holds shape even in this Chennai heat.

”
Arjun Krishnan
Architect, Chennai
“

Got the same shirt Rana Daggubati wore and man, it looks so good. Fantastic linen piece. Feels classic, looks effortless.

”
Siddharth Rao
Marketing Director, Hyderabad
“

Their 100% linen pants are just too good. Wore them every single day on my holiday and it was sooo light and comfy. Worth getting more than one, trust me.

”
Anirban Das
Travel Blogger, Shillong

4.8

Reviews on

4.7

Reviews on

Loved for fit, finish & feel

3 lakh+ happy customers

30 Day Easy Returns

30+ Stores Nationwide

What Sets Us Apart

White outfit model
Stay White fabric technology
Sewing machine stitching white fabric

New Arrivals

Fresh Whites, Every Season.

 
New

Linen Rich

Nirvaan Linen Shirt

₹ 3,999

Extra 15% OFF on 2 | Extra 25% OFF on 3

100% Linen white Shirt with full sleeve - Se Relaxer
 
100% Linen white Shirt with full sleeve - Se Relaxer
100% Linen white Shirt with full sleeve - Se Relaxer
100% Linen white Shirt with full sleeve - Se Relaxer
100% Linen white Shirt with full sleeve - Se Relaxer
#3 Travel Pick

100% European Linen

Se Relaxer 100% European Linen Shirt

₹ 3,599 ₹ 3,999 10% OFF

Extra 15% OFF on 2 | Extra 25% OFF on 3

Hampstead White 100% Linen Button Down Shirt
 
Hampstead White 100% Linen Button Down Shirt
Hampstead White 100% Linen Button Down Shirt - features
Hampstead White 100% Linen Button Down Shirt - Button down collar
Hampstead White 100% Linen Button Down Shirt - Buttons
Rana's Fav

Button-down Collar

Hampstead 100% European Linen Shirt

₹ 3,599 ₹ 3,999 10% OFF

Extra 15% OFF on 2 | Extra 25% OFF on 3

Coast White Relaxed Fit Linen Pants
 
Coast White Relaxed Fit Linen Pants
Coast White Relaxed Fit Linen Pants
Coast White Relaxed Fit Linen Pants
Coast White Relaxed Fit Linen Pants
Rana's Fav

Linen Rich

Coast Linen Pants

₹ 3,499

Extra 15% OFF on 2 | Extra 25% OFF on 3

 
Linen white Shirt with double pocket & full sleeve - cliffside

Linen Rich

Cliffside Linen Casual Shirt

₹ 2,999

Extra 15% OFF on 2 | Extra 25% OFF on 3

Caravan - Rana's White Cotton Twill Contrast Button Shirt
 
Caravan - Rana's White Cotton Twill Contrast Button Shirt
Caravan - Rana's White Cotton Twill Contrast Button Shirt
Caravan - Rana's White Cotton Twill Contrast Button Shirt
Rana's Fav

Twill Weave

Caravan 100% Cotton Shirt

₹ 2,499

Extra 15% OFF on 2 | Extra 25% OFF on 3

Shop New Arrivals

Real Men. Real White.

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