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India’s first all-white lifestyle brand

Get Limited Edition Date Night on purchase of any 2 products!
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Zip Log 100% Cotton Shirt

₹ 2,249 ₹ 2,499

Crossway Cotton Shirt

₹ 2,499

Alba 100% Cotton Hand Towel (Pack of 2)

40 cm x 60 cm | 15.7 in x 23. 6 in

₹ 499

Relaxed linen white pant Coast

Coast Linen Pants

₹ 2,999 ₹ 3,499
Relaxed linen white full sleeve shirt Amalfi

Amalfi Linen Shirt

₹ 2,699 ₹ 2,999

Welcome to the

Kingdom of White

We eat, sleep, and dream in white.
And we don’t just make it, we curate India’s largest collection of it.

Every piece you see here is crafted by people who don’t settle for anything less than perfect.

Shop by Category

What Sets Us Apart

New Arrivals

Fresh Whites, Every Season.

 
Rana's Fav

Twill Weave

Caravan Cotton Shirt

₹ 2,199 ₹ 2,499 12% OFF
39
40
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46

BUY 2 & Get Limited Edition Date Night Cards

Relaxed linen white full sleeve shirt Amalfi
 
Relaxed linen white full sleeve shirt Amalfi
Relaxed linen white full sleeve shirt Amalfi
Relaxed linen white full sleeve shirt Amalfi
Relaxed linen white full sleeve shirt Amalfi

Linen Rich

Amalfi Linen Shirt

₹ 2,699 ₹ 2,999 10% OFF
39
40
42
44
46

BUY 2 & Get Limited Edition Date Night Cards

 

Button Down Collar

Replay 100% Oxford Cotton Shirt

₹ 1,999
39
40
42
44
46

BUY 2 & Get Limited Edition Date Night Cards

Linen white double pocket full sleeve shirt - Cliffside
 
Linen white double pocket full sleeve shirt - Cliffside
Linen white double pocket full sleeve shirt - Cliffside
Linen white double pocket full sleeve shirt - Cliffside
Linen white double pocket full sleeve shirt - Cliffside

Linen Rich

Cliffside Linen Shirt

₹ 2,699 ₹ 2,999 10% OFF
39
40
42
44
46

BUY 2 & Get Limited Edition Date Night Cards

 
New New

Stretch Cotton

Obsidian Straight Fit Jeans

₹ 3,499
30
32
34
36
38

BUY 2 & Get Limited Edition Date Night Cards

 

Stretch Fit

Saunter Slim Fit Jeans

₹ 2,999 ₹ 3,499 14% OFF
30
32
34
36
38

BUY 2 & Get Limited Edition Date Night Cards

Shop New Arrivals

We may be biased, but these men aren't.

“

Honestly, I haven’t seen another brand that does only white. Everything feels thought through from the fabric, the fit, even the buttons. Just clean and solid.

”
Karthik Nair
Product Manager, Bengaluru
“

I wear only white, literally. Finding a brand that gives this much variety in just white? Didn’t think that was possible. Finally feels like someone gets it.

”
Rohan Mehta
Consultant, Mumbai
“

Their Egyptian Giza cotton shirts hit different. You can feel the quality the second you wear it. Soft, crisp, and still holds shape even in this Chennai heat.

”
Arjun Krishnan
Architect, Chennai
“

Got the same shirt Rana Daggubati wore and man, it looks so good. Fantastic linen piece. Feels classic, looks effortless.

”
Siddharth Rao
Marketing Director, Hyderabad
“

Their 100% linen pants are just too good. Wore them every single day on my holiday and it was sooo light and comfy. Worth getting more than one, trust me.

”
Anirban Das
Travel Blogger, Shillong

4.8

Reviews on

4.7

Reviews on

Loved for fit, finish & feel

3 lakh+ happy customers

30 Day Easy Returns

30+ Stores Nationwide

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