About Us

Our White shirts are more than just White.

About Us

We are a premium fashion brand that is creating a wearable expression for the modern man. Designs and fabrics that allow men to embrace more authentic, multi-dimensional journeys. We believe that every shirt you wear is a tool for navigating your daily moments, reflecting the blurred lines between the spaces and contexts of work and play. We are for the creators, the original voices, the trailblazers, the innovators. We are for all those who start with a blank canvas and fill it with their vibrant colours of life. We will constantly strive to deliver the finest quality and innovative styles that manifest everlasting simplicity and elegance of design.

Code of White

White – the colour of beginnings, the colour of spaces, the colour that gives context, the colour that subsumes all other colours. 

White is freedom, white is open.
White is complete in itself and completes all others.
We believe that white is fluidity. Fluidity in ideas, fluidity of roles and fluidity of contexts. Each day is mutable in its essence, an open free space that allows us to seize it and form it the way we want. 
The Code of White reflects our design aesthetic- silhouettes, highlights, underscores in and on white that celebrate this freedom and openness. 

Design curation

Kingdom of White is an expression of white shirts passionately driven by amalgamation of stylish modern designs, handpicked optimal quality fabrics and craftsmanship that’s diligently consistent. 

Working with clean, modern silhouettes for the new age man with a comfort first mindset, we strive to deliver the most optimal experience in the utmost authentic manner . We love symmetry, simplicity and fluid aesthetics and our colourful stories in white are a simple expression of those values .