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India’s first all-white lifestyle brand

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Pop Over Zipper Shirt - Zip Log

₹ 2,249 ₹ 2,499

Pop Over Hooded Shirt - Crossway

₹ 2,499

Pure Cotton 450GSM Hand Towel (Pack of 2) - Alba

40 cm x 60 cm | 15.7 in x 23. 6 in

₹ 499

Relaxed Linen Pants - Coast

₹ 2,999 ₹ 3,499

Stylized Linen Shirt - Amalfi

₹ 2,699 ₹ 2,999

Welcome to the

Kingdom of White

We eat, sleep, and dream in white.
And we don’t just make it, we curate India’s largest collection of it.

Every piece you see here is crafted by people who don’t settle for anything less than perfect.

Categories

New Arrivals

Fresh Whites, Every Season.

 
#1 Travel Pick

Linen Rich

Stylized Linen Shirt - Amalfi

₹ 2,699 ₹ 2,999 10% OFF
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New

100% Cotton

100% Cotton Woven Shacket - Meridian

₹ 3,499
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Egyptian Giza Cotton

Contrast-Piping Cotton Satin Stretch White Party Shirt - Midnite

₹ 2,499 ₹ 2,999 16% OFF
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Egyptian Giza cotton

Cotton Satin Stretch Black Party Shirt - Rhythm

₹ 2,499
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Cotton Blend

Waffle Knitted Sweatshirt - Nest

₹ 2,499
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XXL
 

Egyptian Giza cotton

Smart Cotton Satin Stretch White Party Shirt - Soirée

₹ 2,499 ₹ 2,999 16% OFF
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New

100% Cotton Corduroy

Woven Cotton Corduroy Jacket - Pinnacle

₹ 3,999
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XXL
 

Egyptian Giza Cotton

Smart Cotton Satin Stretch Black Party Shirt - Noir

₹ 2,499 ₹ 2,999 16% OFF
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100% Cotton

Cotton Flat Knit Polo - Ascend

₹ 2,499
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XXL
 

Cotton Blend

Waffle Knitted Joggers - Cove

₹ 2,499
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L
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XXL
 
New

100% Cotton

Single-Jersey Knitted Oversized Sweater - Imprint

₹ 2,499
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L
XL
XXL
 
New

100% Woollen Tweed

Oversized Full Zipper Jacket - Arctique

₹ 3,999
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M
L
XL
XXL
 

Cotton Blend

Waffle Knitted Winter Co-ord Set - Cove | Nest

₹ 4,248 ₹ 4,998 15% OFF
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XXL
 

Cotton Twill Bucket Hat - Hiker

₹ 799
 

Cotton Denim Baseball Cap - Scout

₹ 799
Shop New Arrivals

We may be biased, but these men aren't.

“

Honestly, I haven’t seen another brand that does only white. Everything feels thought through from the fabric, the fit, even the buttons. Just clean and solid.

”
Karthik Nair
Product Manager, Bengaluru
“

I wear only white, literally. Finding a brand that gives this much variety in just white? Didn’t think that was possible. Finally feels like someone gets it.

”
Rohan Mehta
Consultant, Mumbai
“

Their Egyptian Giza cotton shirts hit different. You can feel the quality the second you wear it. Soft, crisp, and still holds shape even in this Chennai heat.

”
Arjun Krishnan
Architect, Chennai
“

Got the same shirt Rana Daggubati wore and man, it looks so good. Fantastic linen piece. Feels classic, looks effortless.

”
Siddharth Rao
Marketing Director, Hyderabad
“

Their 100% linen pants are just too good. Wore them every single day on my holiday and it was sooo light and comfy. Worth getting more than one, trust me.

”
Anirban Das
Travel Blogger, Shillong

4.8

Reviews on

4.7

Reviews on

Loved for fit, finish & feel

3 lakh+ happy customers

30 Day Easy Returns

30+ Stores Nationwide

What Sets Us Apart

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