Why Mandarin Collar Shirts Are Must-Have in 2025
You might’ve spotted the sleek line of a mandarin collar shirt peeking out from your favourite influencer’s vlog or your colleague’s stylish Zoom feed. But what makes this collar so...
Where White Finds Its Home
India's first all-white brand, redefining effortless style in every shade of white.
In a world of chaos, belong effortlessly here
Minimal
Keep it simple, but make it count
Versatile
From chill to sharp, ready for anything
Timeless
Classic never goes out of style
Minimal
Keep it simple, but make it count
Versatile
From chill to sharp, ready for anything
Timeless
Classic never goes out of style
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With 25+ stores across India, our premium styles are closer than ever. Visit your nearest store today.
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Our Recent Blogs
No More Dingy Whites: Pro Tips to Keep ‘Em Fresh All-year Long
There’s nothing quite like a crisp, clean white cotton t-shirt. It’s the go-to for lazy Sundays, a layering hero for office blazers, and the ultimate match for your favourite jeans....
Linen vs Cotton for White Shirts: 9 Key Differences You Need to Know
White shirts are a staple in nearly every wardrobe. Whether you’re dressing for a formal event, a casual weekend, or a day at the office, a crisp white shirt remains...