Where White Finds Its Home

India's first all-white brand, redefining effortless style in every shade of white.

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White Canvas

Cine-Whites by Imtiaz Ali

Classic Shirts

Comfy Tees & Polos

Minimal Indie Kurtas

Versatile Bottom Wear

Cozy Hoodies

Off Script - Monochrome Edgy Tees

Casual Sneakers

Home & Living

Brand Story

In a world of chaos, belong effortlessly here

Minimal

Keep it simple, but make it count

Versatile

From chill to sharp, ready for anything

Timeless

Classic never goes out of style

Blending timeless craftsmanship with effortless style for the modern man, crafted to inspire confidence and belonging in every detail

Know More About Brand

Minimal

Keep it simple, but make it count

Versatile

From chill to sharp, ready for anything

Timeless

Classic never goes out of style

Know More About Brand

Excellent fabric.

Breathable and feels luxurious

without being too heavy.

Excellent fabric.

Breathable and

feels luxurious

without being too heavy.

Anuj Singh

Top-notch quality products.

This is my go-to brand

for white shirts, t-shirts,

and even bottoms. 

Top-notch quality products.

This is my go-to

brand for white

shirts, t-shirts,

and even bottoms. 

Deep Kundu

The colour stays bright,

even after several washes.

The colour stays

bright, even after

several washes.

Rahul Sharma

The fit is great, and

it’s comfortable without

being too tight or too loose.

The fit is great,

and it’s comfortable without being too tight or too loose.

Prashant Hegde

Absolutely love their styles. 

It’s comfortable and has

a modern look. 

Absolutely love their

styles. It’s comfortable

and has

a modern look. 

Subodh G

Fabrics That Hug You Right

High-quality fabrics that feel as good as they look, all day long. Sourced from the best mills, they're soft, breathable, and fit just right

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European 60s Lea Linen 

Breathable. Feel fresh all-day.
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Oxford Cotton

Durable. Built for busy.
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Supima Cotton

Softest. Vacation mode on.

Visit Our World Of White

With 25+ stores across India, our premium styles are closer than ever. Visit your nearest store today

Find a store near you:

Delhi Mumbai Bengaluru Kolkata
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 Shop. Love. Repeat

Shop hassle-free with exclusive offers, smooth exchanges, and quality you can count on.

15 Day Easy Exchange

High Quality Fabric

In-Store Offers

Loved by 2L+ Customers

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