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Get 15% on 1, 30% on 2 & 40% on 3 Styles

Black Friday Sale is Live - Up to 40% OFF 🤍

India’s first all-white lifestyle brand

30+ Stores across India



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Smart Casual

Elevate your everyday style with our men's slim and regular-fit shirts, from classic Grandad and oxford styles to denim, flannel, and corduroy. For trendsetters, our shackets are perfect for any weather. Pair your favorite shirt with jeans and you're all set!

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#1 Travel Pick

Linen Rich

Stylized Linen Shirt - Amalfi

₹ 2,999
39
40
42
44
46

Up to 40% off applied at checkout.

European Linen

Luxurious 100% Linen Shirt - Zen

₹ 3,999
39
40
42
44
46

Up to 40% off applied at checkout.

100% Cotton

Pop Over Hooded Shirt - Crossway

₹ 2,499
39
40
42
44
46

Up to 40% off applied at checkout.

Cotton Rich

8-pocket Cargo Pants - Urbanite

₹ 3,499
30
32
34
36
38

Up to 40% off applied at checkout.

Nylon Stretch

Woven Parachute Shorts - Groove

₹ 1,999
30
32
34
36
38

Up to 40% off applied at checkout.

100% Cotton

100% Cotton Single-jersey T-shirt - Pickleball

₹ 1,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

100% Cotton

Oversized T-shirt - Chase Your Fire

₹ 1,499
S
M
L
XL

Up to 40% off applied at checkout.

100% Cotton

Oversized T-shirt - Thrive Survive

₹ 1,499
S
M
L
XL

Up to 40% off applied at checkout.

100% Cotton

Oversized T-shirt - Own Your Wave

₹ 1,499
S
M
L
XL

Up to 40% off applied at checkout.

100% Cotton

100% Cotton Single-jersey T-shirt - Nonstop

₹ 1,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

100% Cotton

Oversized Tee - Lazy Overachiever

₹ 1,499
S
M
L
XL

Up to 40% off applied at checkout.

100% Cotton

Oversized Tee - Lifestyle Denied

₹ 1,499
S
M
L
XL

Up to 40% off applied at checkout.

100% Cotton

Oversized Tee - Cosmos Print

₹ 1,499
S
M
L
XL

Up to 40% off applied at checkout.

 
New

100% Combed Cotton

Quarter Zip Black Polo T-shirt - Raven

₹ 1,999
S
M
L
XL
XXL

Up to 40% off applied at checkout.

100% Combed Cotton

Quarter Zip White Polo T-shirt - Falcon

₹ 1,999
S
M
L
XL
XXL

Up to 40% off applied at checkout.

Egyptian Giza Cotton

Giza Cotton Fully Taped Shirt - Reed

₹ 2,999
39
40
42
44
46

Up to 40% off applied at checkout.

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