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India’s first all-white lifestyle brand

Flat 25% OFF on Purchase of 3+ items

Flat 20% OFF on Purchase of 2+ items

Enjoy 10% OFF on your first purchase
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Zip Log 100% Cotton Shirt

₹ 2,249 ₹ 2,499

Crossway Cotton Shirt

₹ 1,999 ₹ 2,499

Alba 100% Cotton Hand Towel (Pack of 2)

40 cm x 60 cm | 15.7 in x 23. 6 in

₹ 499

Amalfi Linen white Shirt - Full Sleeve with breathable linen-rich blend

Amalfi Linen Shirt

₹ 2,999

Premium White Styles

As India's first all-white lifestyle brand, we offer a collection that shows the versatility of white. Embrace the elegance of white with our collection of shirts, tees, polos, bottoms, shoes, and more.

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Rana's Fav

Twill Weave

Caravan 100% Cotton Shirt

₹ 2,249 ₹ 2,499 10% OFF

Flat 25% OFF on Purchase of 3+ items

 

Royal Oxford Weave

Laze 100% Cotton Shirt

₹ 1,799 ₹ 1,999 10% OFF

Flat 25% OFF on Purchase of 3+ items

 
Rana's Fav

Dobby Weave

Sattva Cotton Kurta

₹ 2,299 ₹ 2,499 8% OFF

Flat 25% OFF on Purchase of 3+ items

 

Button Down Collar

Replay 100% Oxford Cotton Shirt

₹ 1,899 ₹ 1,999 5% OFF

Flat 25% OFF on Purchase of 3+ items

Vidur Mens White Linen Kurta with mandarin collar
 
Vidur Mens White Linen Kurta with mandarin collar
Vidur Mens White Linen Kurta with mandarin collar
Vidur Mens White Linen Kurta with mandarin collar
Vidur Mens White Linen Kurta with mandarin collar
New

Linen Blend

Vidur Lyocell Linen Kurta

₹ 2,199 ₹ 2,499 12% OFF

Flat 25% OFF on Purchase of 3+ items

 
Rana's Fav

100% Cotton Slub

Vedic 100% Cotton Shirt

₹ 1,499

Flat 25% OFF on Purchase of 3+ items

Arc Breathable White Cotton short Kurta
 
Arc Breathable White Cotton short Kurta
Arc Breathable White Cotton short Kurta
Arc Breathable White Cotton short Kurta
Arc Breathable White Cotton short Kurta
Rana's Fav

Designed Placket

Arc Cotton Short Kurta

₹ 1,899 ₹ 1,999 5% OFF

Flat 25% OFF on Purchase of 3+ items

 

Stretch Fit

Stride Cotton Chinos

₹ 2,249 ₹ 2,499 10% OFF

Flat 25% OFF on Purchase of 3+ items

 

Pinpoint Oxford Weave

Daystart 100% Oxford Cotton Shirt

₹ 1,799 ₹ 1,999 10% OFF

Flat 25% OFF on Purchase of 3+ items

 
New

100% Combed Cotton

Raven Cotton Polo T-Shirt

₹ 1,999

Flat 25% OFF on Purchase of 3+ items

 
New

Hooded Style

Echo Looper Knit Sweatshirt

₹ 2,199 ₹ 2,499 12% OFF

Flat 25% OFF on Purchase of 3+ items

 

High Stretch

Cloudwalk Regular Fit Jeans

₹ 2,999 ₹ 3,499 14% OFF

Flat 25% OFF on Purchase of 3+ items

 
Rana's Fav

Pop Over Zipper

Zip Log 100% Cotton Shirt

₹ 2,249 ₹ 2,499 10% OFF

Flat 25% OFF on Purchase of 3+ items

White Cotton Crew-Neck Zipper Sweatshirt - Summit
 
White Cotton Crew-Neck Zipper Sweatshirt - Summit
White Cotton Crew-Neck Zipper Sweatshirt - Summit
White Cotton Crew-Neck Zipper Sweatshirt - Summit
White Cotton Crew-Neck Zipper Sweatshirt - Summit

100% Cotton

Summit Cotton Sweatshirt

₹ 1,999

Flat 25% OFF on Purchase of 3+ items

 

Half Sleeve

Nityam 100% Cotton Shirt

₹ 1,499

Flat 25% OFF on Purchase of 3+ items

 

Stretch Fit

Rhythm Cotton Satin Party Shirt

₹ 2,249 ₹ 2,499 10% OFF

Flat 25% OFF on Purchase of 3+ items

 

High Stretch

Saunter Slim Fit Jeans

₹ 2,999 ₹ 3,499 14% OFF

Flat 25% OFF on Purchase of 3+ items

 

High Stretch

Surge Regular Fit Jeans

₹ 2,999 ₹ 3,499 14% OFF

Flat 25% OFF on Purchase of 3+ items

 
Rana's Fav

Stretch Fit

Zest Cotton Satin Shirt

₹ 2,249 ₹ 2,499 10% OFF

Flat 25% OFF on Purchase of 3+ items

 
New

100% Cotton

Meridian Cotton Shacket

₹ 2,999 ₹ 3,499 14% OFF

Flat 25% OFF on Purchase of 3+ items

 

Hooded style

Crossway Cotton Shirt

₹ 1,999 ₹ 2,499 20% OFF

Flat 25% OFF on Purchase of 3+ items

 
#2 Work Pick

100% Cotton Slub

Svetah 100% Cotton Slub Shirt

₹ 1,499

Flat 25% OFF on Purchase of 3+ items

 

Cotton Blend

Pristine Cotton Blend Shirt

₹ 1,299 ₹ 1,499 13% OFF

Flat 25% OFF on Purchase of 3+ items

 
Cotton Golf Polo T-Shirt
Cotton Golf Polo T-Shirt
Cotton Golf Polo T-Shirt
New

Polo Collar

Golfer 100% Cotton Tshirt

₹ 1,499

Flat 25% OFF on Purchase of 3+ items