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Get 15% on 2 & 25% on 3 Styles

GST benefits on products under ₹2500

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India’s first all-white lifestyle brand

30+ Stores across India
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Pop Over Zipper Shirt - Zip Log

₹ 2,249 ₹ 2,499

Pop Over Hooded Shirt - Crossway

₹ 2,499

Pure Cotton 450GSM Hand Towel (Pack of 2) - Alba

40 cm x 60 cm | 15.7 in x 23. 6 in

₹ 499

Relaxed Linen Pants - Coast

₹ 2,999 ₹ 3,499

Stylized Linen Shirt - Amalfi

₹ 2,699 ₹ 2,999

Premium White Styles

As India's first all-white lifestyle brand, we offer a collection that shows the versatility of white. Embrace the elegance of white with our collection of shirts, tees, polos, bottoms, shoes, and more.

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Rana's Fav

100% Cotton

Cotton Twill Biker Shirt - Caravan

₹ 2,099 ₹ 2,499 16% OFF
39
40
42
44
46
 
#1 Travel Pick

Linen Rich

Stylized Linen Shirt - Amalfi

₹ 2,699 ₹ 2,999 10% OFF
39
40
42
44
46
 
Rana's Fav

100% European Linen

100% Linen Button-down Shirt - Hampstead

₹ 3,499 ₹ 3,999 12% OFF
39
40
42
44
46
 

Cotton Rich

8-pocket Cargo Pants - Urbanite

₹ 3,149 ₹ 3,499 10% OFF
30
32
34
36
38
 

100% Cotton

Royal Oxford Button Down Shirt - Laze

₹ 1,799 ₹ 1,999 10% OFF
39
40
42
44
46
Men's White Stretch Cotton Joggers pant Voyager
 
Men's White Stretch Cotton Joggers pant Voyager
Rana's Fav

Cotton Stretch

Elasticated Drawstring Joggers - Voyager

₹ 2,249 ₹ 2,499 10% OFF
30
32
34
36
38
 
New

100% Cotton

100% Cotton Woven Shacket - Meridian

₹ 3,499
39
40
42
44
46
 

Linen Rich

Outdoor Linen Shirt - Cliffside

₹ 2,699 ₹ 2,999 10% OFF
39
40
42
44
46
 
Rana's Fav

Linen Rich

Relaxed Linen Pants - Coast

₹ 2,999 ₹ 3,499 14% OFF
30
32
34
36
38
 

Cotton Blend

Cotton-Linen Hooded Shirt - Cocoon

₹ 2,499
39
40
42
44
46
White Cotton Polo T-Shirt - Converge
 
White Cotton Polo T-Shirt - Converge
White Cotton Polo T-Shirt - Converge
White Cotton Polo T-Shirt - Converge
White Cotton Polo T-Shirt - Converge

100% Cotton

Sporty Detailed Polo T-shirt - Converge

₹ 1,499
S
M
L
XL
XXL
 

European Linen

Luxurious 100% Linen Shirt - Zen

₹ 3,499 ₹ 3,999 12% OFF
39
40
42
44
46
 

Cotton Blend

Breezy Leisure Pants - Lounge

₹ 1,799 ₹ 1,999 10% OFF
30
32
34
36
38
 
Rana's Fav

100% Cotton

Cotton Satin Stretch White Party Shirt - Zest

₹ 2,299 ₹ 2,499 8% OFF
39
40
42
44
 

Egyptian Giza cotton

Smart Cotton Satin Stretch White Party Shirt - Soirée

₹ 2,499 ₹ 2,999 16% OFF
39
40
42
44
 

Egyptian Giza cotton

Cotton Satin Stretch Black Party Shirt - Rhythm

₹ 2,499
39
40
42
44
White Stretch Cotton Men’s Chinos
 
White Stretch Cotton Men’s Chinos
White Stretch Cotton Men’s Chinos
White Stretch Cotton Men’s Chinos

Cotton Stretch

Cotton Stretch Chinos - Stride

₹ 2,249 ₹ 2,499 10% OFF
30
32
34
36
38
 

Egyptian Giza Cotton

Smart Cotton Satin Stretch Black Party Shirt - Noir

₹ 2,499 ₹ 2,999 16% OFF
39
40
42
44
 

Egyptian Giza Cotton

Contrast-Piping Cotton Satin Stretch White Party Shirt - Midnite

₹ 2,499 ₹ 2,999 16% OFF
39
40
42
44
 

Cotton Blend

Waffle Knitted Sweatshirt - Nest

₹ 2,499
S
M
L
XL
XXL
 
New

100% Cotton Corduroy

Woven Cotton Corduroy Jacket - Pinnacle

₹ 3,999
S
M
L
XL
XXL
 

100% Cotton

Cotton Flat Knit Polo - Ascend

₹ 2,499
S
M
L
XL
XXL
 

100% Cotton

Pop Over Hooded Shirt - Crossway

₹ 2,499
39
40
42
44
46
 

100% Cotton

Oversized Tee - Lifestyle Denied

₹ 1,299 ₹ 1,499 13% OFF
S
M
L
XL
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