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Get 15% on 1, 30% on 2 & 40% on 3 Styles

Black Friday Sale is Live - Up to 40% OFF 🤍

India’s first all-white lifestyle brand

30+ Stores across India



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Premium White Styles

As India's first all-white lifestyle brand, we offer a collection that shows the versatility of white. Embrace the elegance of white with our collection of shirts, tees, polos, bottoms, shoes, and more.

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100% Cotton

Moon-printed Oversized T-shirt - Orbit

₹ 1,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 
Rana's Fav

100% Cotton

Crew Neck Cotton T-shirt - Daily (Pack of 2)

₹ 1,498
S
M
L
XL

Up to 40% off applied at checkout.

Cotton Twill Bucket Hat - Hiker

₹ 799

Cotton Denim Baseball Cap - Scout

₹ 799

Adjustable Sporty Cap - Pace

₹ 799

Soft Spa-like 450GSM Bath Towel - Snowy

₹ 999

Up to 40% off applied at checkout.

Pique Knit Shirt - Velocity

₹ 2,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

Luxurious 550GSM Spa Bath Towel - Nimbus

₹ 1,299

Up to 40% off applied at checkout.

400 TC 100% Cotton Bed Set - Luxe

₹ 3,499

Up to 40% off applied at checkout.

400 TC 100% Cotton Fitted Bed Set - Plush

₹ 3,499

Up to 40% off applied at checkout.

400 TC Cotton Bed Set - Crest

₹ 3,499

Up to 40% off applied at checkout.

Pure Cotton 450GSM Hand Towel (Pack of 2) - Alba

₹ 499
40 cm x 60 cm | 15.7 in x 23. 6 in

Up to 40% off applied at checkout.

100% Cotton Handkerchief - Alpine (Pack of 6)

₹ 699

Cotton Knit Socks - Apex (Pack of 3)

₹ 599

Knitted Cotton Socks - Flux (Pack of 3)

₹ 649

Cotton White Socks - Zoom (Pack of 3)

₹ 599

100% Cotton

Street-inspired Oversized T-shirt - Mashup

₹ 1,999
S
M
L
XL
XXL

Up to 40% off applied at checkout.

100% Cotton

Monogram Oversized T-shirt - Slate

₹ 1,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

100% Cotton

Paraluxe Oversized T-shirt - Twofold

₹ 1,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

Gradient Contrast T-shirt - Fadeout

₹ 1,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

Cotton Stretch

Regular Fit Stretch Jeans - Cloudwalk

₹ 3,499
30
32
34
36
38

Up to 40% off applied at checkout.

100% Cotton

Royal Oxford Button-Down Shirt - Replay

₹ 1,999
39
40
42
44
46

Up to 40% off applied at checkout.

 
#3 Work Pick

100% Cotton

Classic Half Sleeve Oxford Shirt - Breeze

₹ 1,999
39
40
42
44

Up to 40% off applied at checkout.

 
Rana's Fav

100% Cotton

Pop Over Zipper Shirt - Zip Log

₹ 2,499
39
40
42
44
46

Up to 40% off applied at checkout.

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