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Get 15% on 1, 30% on 2 & 40% on 3 Styles

Black Friday Sale is Live - Up to 40% OFF 🤍

India’s first all-white lifestyle brand

30+ Stores across India
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Pop Over Zipper Shirt - Zip Log

₹ 2,499

Pop Over Hooded Shirt - Crossway

₹ 2,499

Pure Cotton 450GSM Hand Towel (Pack of 2) - Alba

40 cm x 60 cm | 15.7 in x 23. 6 in

₹ 499

Relaxed Linen Pants - Coast

₹ 3,499

Stylized Linen Shirt - Amalfi

₹ 2,999

Premium White Styles

As India's first all-white lifestyle brand, we offer a collection that shows the versatility of white. Embrace the elegance of white with our collection of shirts, tees, polos, bottoms, shoes, and more.

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White Cotton Polo T-Shirt with Black Tipped Collar - Diverge
 
White Cotton Polo T-Shirt with Black Tipped Collar - Diverge
White Cotton Polo T-Shirt with Black Tipped Collar - Diverge
White Cotton Polo T-Shirt with Black Tipped Collar - Diverge
White Cotton Polo T-Shirt with Black Tipped Collar - Diverge

100% Cotton

Black Tip Collar T-shirt - Diverge

₹ 1,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 

Acrylic Wool Blend

V-neck Full Sleeve Sweater - Den

₹ 2,799
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 

100% Cotton

100% Cotton Single-jersey T-shirt - Nonstop

₹ 1,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 

Acrylic Wool Blend

Turtle Neck Knitted Sweater - Moonscape

₹ 2,799
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 

Cotton Blend

Classic White Shirt - Pristine

₹ 1,499
39
40
42
44
46

Up to 40% off applied at checkout.

 

Cotton Blend

Classic White Shirt - Pristine (Pack of 2)

₹ 2,998
39
40
42
44
46

Up to 40% off applied at checkout.

 
Rana's Fav

100% Cotton

Pop Over Mandarin Shirt - Aer

₹ 1,999
39
40
42
44
46

Up to 40% off applied at checkout.

 

100% European Linen

Mandarin Collar 100% Linen Shirt - Aspire

₹ 3,999
39
40
42
44
46

Up to 40% off applied at checkout.

Slim-Fit Stretch Cotton White Jeans - Saunter
 
Slim-Fit Stretch Cotton White Jeans - Saunter
Slim-Fit Stretch Cotton White Jeans - Saunter
Slim-Fit Stretch Cotton White Jeans - Saunter
Slim-Fit Stretch Cotton White Jeans - Saunter

Knitted Stretch Denim

Cotton-Stretch White Jeans - Saunter

₹ 3,499
30
32
34
36
38

Up to 40% off applied at checkout.

 

Egyptian Giza Cotton

Giza Cotton Fully Taped Shirt - Reed

₹ 2,999
39
40
42
44
46

Up to 40% off applied at checkout.

White Cotton Stretch Shorts - Stroll
 
White Cotton Stretch Shorts - Stroll
White Cotton Stretch Shorts - Stroll
White Cotton Stretch Shorts - Stroll
White Cotton Stretch Shorts - Stroll

Cotton Stretch

Cotton Stretch Walker Shorts - Stroll

₹ 1,499
30
32
34
36
38

Up to 40% off applied at checkout.

 
Rana's Fav

100% Cotton Slub

100% Cotton Kurta - Harmony

₹ 1,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

White Supima Cotton Polo T-Shirt
 
White Supima Cotton Polo T-Shirt
White Supima Cotton Polo T-Shirt
White Supima Cotton Polo T-Shirt
White Supima Cotton Polo T-Shirt
New

100% Supima Cotton Polo - Bliss

₹ 1,999
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 

Tipping Collar Polo T-shirt - LineUp

₹ 2,799
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 

100% Cotton

Oversized T-shirt - Chase Your Fire

₹ 1,499
S
M
L
XL

Up to 40% off applied at checkout.

 

Cotton Stretch Denim

Sleeveless Bundi Jacket- Solace

₹ 2,499
39
40
42
44
46

Up to 40% off applied at checkout.

 

100% Cotton

Half-sleeve Pinpoint Oxford Shirt - Regalia

₹ 1,999
39
40
42
44
46

Up to 40% off applied at checkout.

Relaxed Fit Crew Neck Stretch Cotton T-Shirt - Tropic
 
Relaxed Fit Crew Neck Stretch Cotton T-Shirt - Tropic
Relaxed Fit Crew Neck Stretch Cotton T-Shirt - Tropic
Relaxed Fit Crew Neck Stretch Cotton T-Shirt - Tropic
Relaxed Fit Crew Neck Stretch Cotton T-Shirt - Tropic

Relaxed Fit Casual T-shirt - Tropic

₹ 1,799
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 
Rana's Fav

Zipper Polo Knit T-shirt - Maverick

₹ 2,799
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 

Full-sleeve Cotton Shirt - Princeton

₹ 1,999
39
40
42
44

Up to 40% off applied at checkout.

 

100% Cotton | Knit

On-court Essential Co-ord Set - Daily | Edge

₹ 2,248
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 
Sale

Flat Knit Shirt - Vertex

₹ 2,799
S
M
L
XL
XXL

Up to 40% off applied at checkout.

5-Pocket Stretch Cotton Chinos - Move
 
5-Pocket Stretch Cotton Chinos - Move
5-Pocket Stretch Cotton Chinos - Move
5-Pocket Stretch Cotton Chinos - Move
5-Pocket Stretch Cotton Chinos - Move
Rana's Fav

5-Pocket Stretch Chinos - Move

₹ 2,499
30
32
34
36
38

Up to 40% off applied at checkout.

Men’s 100% Cotton White Pajamas with Pockets - Noirvana
 
Men’s 100% Cotton White Pajamas with Pockets - Noirvana
Men’s 100% Cotton White Pajamas with Pockets - Noirvana
Men’s 100% Cotton White Pajamas with Pockets - Noirvana
Men’s 100% Cotton White Pajamas with Pockets - Noirvana

100% Cotton Pyjamas - Nirvana

₹ 999
30
32
34
36
38

Up to 40% off applied at checkout.
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