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Get 20% on 2 styles & 30% on 3 Styles

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India’s first all-white lifestyle brand

30+ Stores across India
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Pop Over Zipper Shirt - Zip Log

₹ 2,249 ₹ 2,499

Pop Over Hooded Shirt - Crossway

₹ 2,499

Pure Cotton 450GSM Hand Towel (Pack of 2) - Alba

40 cm x 60 cm | 15.7 in x 23. 6 in

₹ 499

Relaxed Linen Pants - Coast

₹ 2,999 ₹ 3,499

Stylized Linen Shirt - Amalfi

₹ 2,699 ₹ 2,999

Premium White Styles

As India's first all-white lifestyle brand, we offer a collection that shows the versatility of white. Embrace the elegance of white with our collection of shirts, tees, polos, bottoms, shoes, and more.

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Rana's Fav

100% Cotton

Cotton Satin Stretch White Party Shirt - Zest

₹ 2,299 ₹ 2,499 8% OFF
39
40
42
44
 

European Linen

Luxurious 100% Linen Shirt - Zen

₹ 3,499 ₹ 3,999 12% OFF
39
40
42
44
46
 

100% Cotton

Pop Over Hooded Shirt - Crossway

₹ 2,499
39
40
42
44
46
White Cotton Polo T-Shirt - Converge
 
White Cotton Polo T-Shirt - Converge
White Cotton Polo T-Shirt - Converge
White Cotton Polo T-Shirt - Converge
White Cotton Polo T-Shirt - Converge

100% Cotton

Sporty Detailed Polo T-shirt - Converge

₹ 1,499
S
M
L
XL
XXL
 

Egyptian Giza cotton

Smart Cotton Satin Stretch White Party Shirt - Soirée

₹ 2,499 ₹ 2,999 16% OFF
39
40
42
44
 

Egyptian Giza Cotton

Contrast-Piping Cotton Satin Stretch White Party Shirt - Midnite

₹ 2,499 ₹ 2,999 16% OFF
39
40
42
44
 

Cotton Blend

Waffle Knitted Joggers - Cove

₹ 2,499
S
M
L
XL
XXL
 

100% Cotton

Cotton Flat Knit Polo - Ascend

₹ 2,499
S
M
L
XL
XXL
 

100% Cotton

100% Cotton Hoodie - Snooze

₹ 2,249 ₹ 2,499 10% OFF
S
M
L
XL
XXL
 

Tipping Collar Polo T-shirt - LineUp

₹ 2,239 ₹ 2,799 20% OFF
S
M
L
XL
XXL
 

Flat Knit Shirt - Vertex

₹ 2,239 ₹ 2,799 20% OFF
S
M
L
XL
XXL
 

100% Cotton

Oversized Tee - Lifestyle Denied

₹ 1,299 ₹ 1,499 13% OFF
S
M
L
XL
White Cotton Stretch Shorts - Stroll
 
White Cotton Stretch Shorts - Stroll
White Cotton Stretch Shorts - Stroll
White Cotton Stretch Shorts - Stroll
White Cotton Stretch Shorts - Stroll

Cotton Stretch

Cotton Stretch Walker Shorts - Stroll

₹ 1,129 ₹ 1,499 24% OFF
30
32
34
36
38
White Crew Neck Cotton T-Shirt - Maze
 
White Crew Neck Cotton T-Shirt - Maze
White Crew Neck Cotton T-Shirt - Maze
White Crew Neck Cotton T-Shirt - Maze
White Crew Neck Cotton T-Shirt - Maze

100% Organic Cotton

Textured Cotton T-shirt - Maze

₹ 1,959 ₹ 2,799 30% OFF
S
M
L
XL
XXL
 

100% Cotton

100% Cotton Twill Shirt - Everyday (Pack of 2)

₹ 3,598 ₹ 3,998 10% OFF
39
40
42
44
46
 

100% Cotton

Classic Half Sleeve Oxford Shirt - Breeze (Pack of 2)

₹ 3,198 ₹ 3,998 20% OFF
39
40
42
44
 

Cotton Blend

Classic White Shirt - Pristine (Pack of 2)

₹ 2,399 ₹ 2,998 19% OFF
39
40
42
44
46
 

100% Cotton

100% Cotton Pinpoint Oxford Shirt - Daystart (Pack of 2)

₹ 3,598 ₹ 3,998 10% OFF
39
40
42
44
46
White Knitted Cotton Shorts - Edge
 
White Knitted Cotton Shorts - Edge
White Knitted Cotton Shorts - Edge
White Knitted Cotton Shorts - Edge

100% Combed Cotton

Premium Cotton Knitted Shorts - Edge

₹ 1,129 ₹ 1,499 24% OFF
S
M
L
XL
XXL
 

Cotton Stretch

Nautical Deck Shorts - Harbour

₹ 1,499 ₹ 1,999 25% OFF
30
32
34
36
38
 
Rana's Fav

100% Cotton Slub

100% Cotton Kurta - Harmony

₹ 1,499
S
M
L
XL
XXL
 

Cotton Stretch

8-pocket Cargo Pants - Urbanite

₹ 3,149 ₹ 3,499 10% OFF
30
32
34
36
38
 

Cotton Blend

Breezy Leisure Pants - Lounge

₹ 1,799 ₹ 1,999 10% OFF
30
32
34
36
38
 
New

100% Cotton

Textured Cotton Woven Shacket - Meridian

₹ 3,499
39
40
42
44
46
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