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Get 15% on 1, 30% on 2 & 40% on 3 Styles

Black Friday Sale is Live - Up to 40% OFF 🤍

India’s first all-white lifestyle brand

30+ Stores across India
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Pop Over Zipper Shirt - Zip Log

₹ 2,499

Pop Over Hooded Shirt - Crossway

₹ 2,499

Pure Cotton 450GSM Hand Towel (Pack of 2) - Alba

40 cm x 60 cm | 15.7 in x 23. 6 in

₹ 499

Relaxed Linen Pants - Coast

₹ 3,499

Stylized Linen Shirt - Amalfi

₹ 2,999

Premium White Styles

As India's first all-white lifestyle brand, we offer a collection that shows the versatility of white. Embrace the elegance of white with our collection of shirts, tees, polos, bottoms, shoes, and more.

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Rana's Fav

100% Cotton

Cotton Twill Biker Shirt - Caravan

₹ 2,499
39
40
42
44
46

Up to 40% off applied at checkout.

 
#1 Travel Pick

Linen Rich

Stylized Linen Shirt - Amalfi

₹ 2,999
39
40
42
44
46

Up to 40% off applied at checkout.

 
Rana's Fav

100% European Linen

100% Linen Button-down Shirt - Hampstead

₹ 3,999
39
40
42
44
46

Up to 40% off applied at checkout.

 

Cotton Rich

8-pocket Cargo Pants - Urbanite

₹ 3,499
30
32
34
36
38

Up to 40% off applied at checkout.

 

100% Cotton

Royal Oxford Button Down Shirt - Laze

₹ 1,999
39
40
42
44
46

Up to 40% off applied at checkout.

Men's White Stretch Cotton Joggers pant Voyager
 
Men's White Stretch Cotton Joggers pant Voyager
Rana's Fav

Cotton Stretch

Elasticated Drawstring Joggers - Voyager

₹ 2,499
30
32
34
36
38

Up to 40% off applied at checkout.

 

Linen Rich

Outdoor Linen Shirt - Cliffside

₹ 2,999
39
40
42
44
46

Up to 40% off applied at checkout.

 
Rana's Fav

Linen Rich

Relaxed Linen Pants - Coast

₹ 3,499
30
32
34
36
38

Up to 40% off applied at checkout.

 

Cotton Blend

Cotton-Linen Hooded Shirt - Cocoon

₹ 2,499
39
40
42
44
46

Up to 40% off applied at checkout.

White Cotton Polo T-Shirt - Converge
 
White Cotton Polo T-Shirt - Converge
White Cotton Polo T-Shirt - Converge
White Cotton Polo T-Shirt - Converge
White Cotton Polo T-Shirt - Converge

100% Cotton

Sporty Detailed Polo T-shirt - Converge

₹ 1,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 

European Linen

Luxurious 100% Linen Shirt - Zen

₹ 3,999
39
40
42
44
46

Up to 40% off applied at checkout.

 

Cotton Blend

Breezy Leisure Pants - Lounge

₹ 1,999
30
32
34
36
38

Up to 40% off applied at checkout.

 
Rana's Fav

100% Cotton

Cotton Satin Stretch White Party Shirt - Zest

₹ 2,499
39
40
42
44

Up to 40% off applied at checkout.

 

Egyptian Giza cotton

Smart Cotton Satin Stretch White Party Shirt - Soirée

₹ 2,999
39
40
42
44

Up to 40% off applied at checkout.

 

Egyptian Giza cotton

Cotton Satin Stretch Black Party Shirt - Rhythm

₹ 2,499
39
40
42
44

Up to 40% off applied at checkout.

White Stretch Cotton Men’s Chinos
 
White Stretch Cotton Men’s Chinos
White Stretch Cotton Men’s Chinos
White Stretch Cotton Men’s Chinos

Cotton Stretch

Cotton Stretch Chinos - Stride

₹ 2,499
30
32
34
36
38

Up to 40% off applied at checkout.

 

Egyptian Giza Cotton

Smart Cotton Satin Stretch Black Party Shirt - Noir

₹ 2,999
39
40
42
44

Up to 40% off applied at checkout.

 

Egyptian Giza Cotton

Contrast-Piping Cotton Satin Stretch White Party Shirt - Midnite

₹ 2,999
39
40
42
44

Up to 40% off applied at checkout.

 

100% Cotton

Cotton Flat Knit Polo - Ascend

₹ 2,499
S
M
L
XL
XXL

Up to 40% off applied at checkout.

 

100% Cotton

Pop Over Hooded Shirt - Crossway

₹ 2,499
39
40
42
44
46

Up to 40% off applied at checkout.

 

100% Cotton

Oversized Tee - Lifestyle Denied

₹ 1,499
S
M
L
XL

Up to 40% off applied at checkout.

 

100% Cotton

Oversized Tee - Cosmos Print

₹ 1,499
S
M
L
XL

Up to 40% off applied at checkout.

White Crew Neck Cotton T-Shirt - Maze
 
White Crew Neck Cotton T-Shirt - Maze
White Crew Neck Cotton T-Shirt - Maze
White Crew Neck Cotton T-Shirt - Maze
White Crew Neck Cotton T-Shirt - Maze

100% Organic Cotton

Textured Cotton T-shirt - Maze

₹ 2,799
S
M
L
XL
XXL

Up to 40% off applied at checkout.

White Full-Sleeve Cotton Crew Neck T-Shirt - Emblem
 
White Full-Sleeve Cotton Crew Neck T-Shirt - Emblem
White Full-Sleeve Cotton Crew Neck T-Shirt - Emblem
White Full-Sleeve Cotton Crew Neck T-Shirt - Emblem
White Full-Sleeve Cotton Crew Neck T-Shirt - Emblem
Rana's Fav

100% Cotton

Crew Neck Pullover - Emblem

₹ 1,999
S
M
L
XL
XXL

Up to 40% off applied at checkout.
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