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India’s first all-white lifestyle brand

Father's Day Special Buy Any 2 & Get 20% OFF Buy Any 3 & Get 30% OFF

Enjoy 10% OFF on your first purchase
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Zip Log 100% Cotton Shirt

₹ 2,249 ₹ 2,499

Crossway Cotton Hooded Shirt

₹ 2,199 ₹ 2,499
Relaxed linen white pant Coast

Coast Linen Pants

₹ 3,499

Amalfi Linen Shirt

₹ 2,999

Premium White Styles

As India's first all-white lifestyle brand, we offer a collection that shows the versatility of white. Embrace the elegance of white with our collection of shirts, tees, polos, bottoms, shoes, and more.

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Stretch Fit

Stride Cotton Chinos

₹ 2,199 ₹ 2,499 12% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 
New

Piqué knit

Dusk Cotton Polo T-Shirt

₹ 1,999

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

Stretch Fit

Stroll Cotton Shorts

₹ 1,299 ₹ 1,499 13% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 
Rana's Fav

100% Cotton Slub

Vedic 100% Cotton Shirt

₹ 1,499

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

Nautical Deck

Harbour Cotton Shorts

₹ 1,499 ₹ 1,999 25% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 
#1 Work Pick

Twill Weave

Everyday 100% Cotton Shirt

₹ 1,899 ₹ 1,999 5% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

Cotton White Half t-shirt - Habit
 
Cotton White Half t-shirt - Habit
Cotton White Half t-shirt - Habit
Cotton White Half t-shirt - Habit
Cotton White Half t-shirt - Habit

Habit Organic Cotton Classic White T-Shirts - Pack of 2

₹ 1,499

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

Pinpoint Oxford Weave

Daystart 100% Oxford Cotton Shirt

₹ 1,799 ₹ 1,999 10% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

Vidur Mens White Linen Kurta with mandarin collar
 
Vidur Mens White Linen Kurta with mandarin collar
Vidur Mens White Linen Kurta with mandarin collar
Vidur Mens White Linen Kurta with mandarin collar
Vidur Mens White Linen Kurta with mandarin collar
New

Linen Blend

Vidur Lyocell Linen Kurta

₹ 2,499

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

Stretch Fit

Saunter Slim Fit Jeans

₹ 2,999 ₹ 3,499 14% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

6-pockets Cargo Fit

Downtown Cotton Shorts

₹ 1,499 ₹ 1,999 25% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

Stretch Fit

Surge Regular Fit Jeans

₹ 2,999 ₹ 3,499 14% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 
#3 Work Pick

Classic Half Sleeve

Breeze 100% Oxford Cotton Shirt

₹ 1,999

Father's Day Special
20% OFF on 2 | 30% Off on 3

 
100% Linen white Shirt with full sleeve - Se Relaxer
100% Linen white Shirt with full sleeve - Se Relaxer
#3 Travel Pick

100% European Linen

Se Relaxer 100% European Linen Shirt

₹ 3,999

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

Runway Contrast Knitted T-shirt

₹ 1,007 ₹ 1,399 28% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

Cotton Blend

Cove Waffle Knit Joggers

₹ 2,249 ₹ 2,499 10% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 
Rana's Fav

Dobby Weave

Sattva Cotton Kurta

₹ 2,299 ₹ 2,499 8% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 
Linen white Shirt with double pocket & full sleeve - cliffside
Linen white Shirt with double pocket & full sleeve - cliffside
Linen white Shirt with double pocket & full sleeve - cliffside

Linen Rich

Cliffside Linen Casual Shirt

₹ 2,999

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

Stretch Fit

Cloudwalk Regular Fit Jeans

₹ 2,999 ₹ 3,499 14% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

Button Down Collar

Replay 100% Oxford Cotton Shirt

₹ 1,899 ₹ 1,999 5% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

Fully Taped

Reed Giza Cotton Shirt

₹ 2,799 ₹ 2,999 6% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

 
Rana's Fav

Stretch Fit

Zest Cotton Satin Shirt

₹ 2,249 ₹ 2,499 10% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3

Arc Breathable White Cotton short Kurta
 
Arc Breathable White Cotton short Kurta
Arc Breathable White Cotton short Kurta
Arc Breathable White Cotton short Kurta
Arc Breathable White Cotton short Kurta
Rana's Fav

Designer Placket

ARC Cotton Short Kurta

₹ 1,999

Father's Day Special
20% OFF on 2 | 30% Off on 3

 

Cotton Blend

Pristine Cotton Blend Shirt (Pack of 2)

₹ 1,999 ₹ 2,998 33% OFF

Father's Day Special
20% OFF on 2 | 30% Off on 3