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India’s first all-white lifestyle brand

30+ Stores across India
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Pop Over Zipper Shirt - Zip Log

₹ 2,249 ₹ 2,499

Pop Over Hooded Shirt - Crossway

₹ 2,499

Pure Cotton 450GSM Hand Towel (Pack of 2) - Alba

40 cm x 60 cm | 15.7 in x 23. 6 in

₹ 499

Relaxed Linen Pants - Coast

₹ 2,999 ₹ 3,499

Stylized Linen Shirt - Amalfi

₹ 2,699 ₹ 2,999

Welcome to the

Kingdom of White

We eat, sleep, and dream in white.
And we don’t just make it, we curate India’s largest collection of it.

Every piece you see here is crafted by people who don’t settle for anything less than perfect.

Categories

New Arrivals

Fresh Whites, Every Season.

 
Rana's Fav

100% Cotton

Cotton Twill Biker Shirt - Caravan

₹ 2,099 ₹ 2,499 16% OFF
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Rana's Fav

100% European Linen

100% Linen Button-down Shirt - Hampstead

₹ 3,499 ₹ 3,999 12% OFF
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#1 Work Pick

100% Cotton

100% Cotton Twill Shirt - Everyday

₹ 1,799 ₹ 1,999 10% OFF
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#2 Travel Pick

Cotton Linen Blend

Mandarin Collar Cotton-Linen Shirt - Zephyr

₹ 2,249 ₹ 2,499 10% OFF
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100% Cotton

Royal Oxford Button Down Shirt - Laze

₹ 1,799 ₹ 1,999 10% OFF
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#2 Work Pick

100% Cotton Slub

100% Cotton Slub Shirt - Svetah

₹ 1,499
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100% Cotton

Full-sleeve Cotton Shirt - Princeton

₹ 1,799 ₹ 1,999 10% OFF
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Egyptian Giza cotton

Cotton Satin Stretch Black Party Shirt - Rhythm

₹ 2,499
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Egyptian Giza cotton

Smart Cotton Satin Stretch White Party Shirt - Soirée

₹ 2,499 ₹ 2,999 16% OFF
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Rana's Fav

100% Cotton

Cotton Satin Stretch White Party Shirt - Zest

₹ 2,299 ₹ 2,499 8% OFF
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Black & white knitted polo T-shirt – stylish cotton knitwear - Gridlock
 
Black & white knitted polo T-shirt – stylish cotton knitwear - Gridlock
Black & white knitted polo T-shirt – stylish cotton knitwear - Gridlock
Black & white knitted polo T-shirt – stylish cotton knitwear - Gridlock
Black & white knitted polo T-shirt – stylish cotton knitwear - Gridlock

100% Mercerized Cotton

Geometrical Knitted Polo Shirt - Gridlock

₹ 2,249 ₹ 2,499 10% OFF
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XXL
 

100% Cotton

100% Cotton Pinpoint Oxford Shirt - Daystart

₹ 1,799 ₹ 1,999 10% OFF
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100% Cotton

100% Cotton Half-sleeve Shirt - Nityam

₹ 1,499
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#3 Travel Pick

100% Linen

100% European Linen Shirt - Se Relaxer

₹ 3,599 ₹ 3,999 10% OFF
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#3 Work Pick

100% Cotton

Classic Half Sleeve Oxford Shirt - Breeze

₹ 1,799 ₹ 1,999 10% OFF
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Cotton Linen Blend

Cotton Linen Hooded Shirt- Cloudie

₹ 2,249 ₹ 2,499 10% OFF
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Cotton Blend

Classic White Shirt - Pristine

₹ 1,499
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Cotton Stretch

Mandarin Collar Cotton Stretch Shirt - Zenscape

₹ 1,799 ₹ 1,999 10% OFF
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100% Cotton

Half-sleeve Pinpoint Oxford Shirt - Regalia

₹ 1,799 ₹ 1,999 10% OFF
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Linen Rich

Outdoor Linen Shirt - Cliffside

₹ 2,699 ₹ 2,999 10% OFF
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Shop New Arrivals

We may be biased, but these men aren't.

“

Honestly, I haven’t seen another brand that does only white. Everything feels thought through from the fabric, the fit, even the buttons. Just clean and solid.

”
Karthik Nair
Product Manager, Bengaluru
“

I wear only white, literally. Finding a brand that gives this much variety in just white? Didn’t think that was possible. Finally feels like someone gets it.

”
Rohan Mehta
Consultant, Mumbai
“

Their Egyptian Giza cotton shirts hit different. You can feel the quality the second you wear it. Soft, crisp, and still holds shape even in this Chennai heat.

”
Arjun Krishnan
Architect, Chennai
“

Got the same shirt Rana Daggubati wore and man, it looks so good. Fantastic linen piece. Feels classic, looks effortless.

”
Siddharth Rao
Marketing Director, Hyderabad
“

Their 100% linen pants are just too good. Wore them every single day on my holiday and it was sooo light and comfy. Worth getting more than one, trust me.

”
Anirban Das
Travel Blogger, Shillong

4.8

Reviews on

4.7

Reviews on

Loved for fit, finish & feel

3 lakh+ happy customers

30 Day Easy Returns

30+ Stores Nationwide

What Sets Us Apart

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